The process of using machine learning and natural language processing (NLP) software to create written content is known as AI copywriting.
With the aid of AI copywriting, you can generate a wide variety of content, ranging from ad copy to blog posts.
The AI copywriting software functions by extracting data from the web (or analyzing comparable data), comprehending it, and generating fresh content based on this knowledge.
In this article, I will delve into the workings of AI copywriting, its constraints, and introduce four of my top picks for tools to help you get started.
How Do AI Copywriting Tools Work?
NLP and machine learning software are utilized by AI copywriting tools to comprehend how people learn and write.
However, these copywriting bots are only capable of producing content based on existing online information. Nonetheless, they can sift through this data much faster than humans. AI copywriters can analyze millions of webpages in mere seconds.
It’s important to note that there are limitations to AI copywriting (which we’ll explore later). As these bots reference current web content, there is no assurance that the produced copy will be entirely accurate. As a result, it’s necessary to evaluate the outcomes yourself.
Despite this, utilizing AI copywriting tools is a great approach to overcome writer’s block or quickly generate new content ideas.
Here’s a summary of the steps to produce copy via AI tools:
- Select a topic for your writing
- Give your copywriting tool guidelines, such as content objectives or a desired tone of voice.
- Wait for the AI tool to generate your copy.
- Review the results for accuracy and tone consistency.
How AI Copywriting Tools Can Help Your Business
By utilizing AI copywriting software, you can save a significant amount of time. There is no need to spend hours brainstorming the ideal content topic or headline. Simply inform the AI software of your desired writing subject, and it will generate content ideas in a matter of seconds.
Furthermore, you can even streamline more tedious writing duties, such as developing product descriptions for your ecommerce site.
Here are a few more examples of what you can create with the aid of AI copywriting tools:
- Blog post concepts and outlines
- Title tags and meta descriptions
- Ad copy
- Social media posts
- Call-to-action (CTA) copy
By employing an AI copywriter to handle time-consuming tasks, you’ll have more time to devote to larger projects that will have a more significant impact on your business.
How to Overcome AI Limitations
AI copywriting can be incredibly beneficial, but it has its limitations. Treat it like any other digital marketing tool—as a starting point.
Consider it this way:
Just like using an SEO tool doesn’t automatically make you an SEO expert, it makes your job a lot easier.
The biggest limitation of AI copywriting is that AI copywriting tools analyze existing content written by human writers, then utilize this data to produce something “new.” As a result, the generated copy isn’t entirely original.
That’s why it’s crucial to edit AI-generated content and verify for plagiarism before publishing. Nonetheless, Google believes that there is a place for AI-generated content on the web, as long as it is original, high-quality, and “demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”
Google’s advice is to adopt a people-first approach. The search engine giant provided a few examples of existing AI-generated content that don’t violate any guidelines:
- Sports scores
- Weather forecasts
- Transcripts
However, generating content using AI to manipulate search engine rankings violates Google’s spam policies.
As a result, when utilizing AI copy, it’s crucial to provide valuable content to your readers rather than attempting to take shortcuts to achieve higher rankings.
Advancements in AI
The world of marketing and content creation has seen significant advancements in AI technology.
In 2020, a paper titled “Language Models are Few-Shot Learners” introduced GPT-3 175B—a cutting-edge AI model that produces text similar to human language, thanks to advancements in NLP.
Today, many AI copywriting tools rely on this model for generating content. In November 2022, OpenAI launched ChatGPT—a chatbot that mimics human conversation and delivers AI-generated answers within seconds.
SEOs and content creators have found numerous ways to leverage ChatGPT, including brainstorming content ideas, rephrasing copy, creating summaries, generating structured data, and writing title tags and meta descriptions.
AI technology streamlines writing tasks and helps writers work more efficiently, similar to spell check. However, it’s essential to note that human supervision is necessary.
While AI-generated content has caused controversy in the SEO community, Google Search Liaison Danny Sullivan clarified that the issue is content written primarily for search engines rather than humans.
Thus, it’s best to treat AI tools as a starting point or to automate repetitive tasks, but always use your judgment to publish only valuable content that reflects your brand’s ethos.
4 Best AI Copywriting Tools
Looking to experiment with an AI copywriting tool? Here are five alternatives to ChatGPT that you can try out:
Jasper AI
Jasper is an AI writing software that boosts content creation speed by overcoming writer’s block.
Its features include producing AI-generated content in 25+ languages, tone customization, real-time collaboration, and integration with third-party tools such as HubSpot, Google Docs, and WordPress.
It also has a built-in plagiarism detection feature.
You can also use Jasper to generate AI art with no watermark. Use these images for ads, thumbnails, illustrations, and more.
Pricing
Jasper “Boss Mode” plans start at $49 per month. Business subscriptions for more than five users begin at $499 per month.
You can try the product for free, but you’ll need to provide your credit card information. The trial period is five days.
Copy.ai
Copy.ai is an all-in-one tool that can help you with various writing tasks, from ideation to social media content creation.
In addition to its many features, the platform also provides access to over 90 free copywriting tools that can assist with tasks such as writing meta descriptions, generating Instagram captions, and rewriting specific paragraphs.
Pricing
Copy.ai has two account options:
Free: 2,000 words per month
Pro: $49 for unlimited words
Copysmith
Copysmith is an ideal content creation tool for enterprise and ecommerce marketers who need to produce and distribute high-quality content on a large scale.
With pre-made templates or the Custom Content Generator, you can easily create various types of content, such as website content, ecommerce product descriptions, social media posts, and more.
Copysmith also includes a plagiarism checker to identify unoriginal content, and it integrates with popular platforms like Hootsuite, Frase, WooCommerce, Google Ads, Google Docs, and Zapier.
Pricing
Copysmith offers three plans that include monthly credits you use to generate copy:
Starter: $19 and 20,000 words
Professional: $59 and 80,000 words
Enterprise: Customized plan, up to unlimited words
Wordtune
Wordtune is an affordable and straightforward AI copywriting tool that excels at revamping content, rather than generating it from scratch.
Here are a few of its key uses: rewriting and rephrasing existing content, summarizing long-form content, enhancing content flow while retaining original meaning, and repurposing content across multiple channels.
Plus, the Chrome extension makes it easy to improve your drafts on Google Docs, LinkedIn, and Twitter.
Pricing
Here are the three available Wordtune plans:
Free: 10 rewrites per day
Premium: $9.99 per month for unlimited use
Premium for Teams: Custom plan based on your team size
How to Choose the Right AI Copywriting Software
When selecting an AI copywriting tool, it’s important to consider your specific business needs. Here are a few factors to keep in mind:
- SEO: Does the tool evaluate the readability of your content and provide SEO suggestions? Your AI copywriter should follow SEO best practices.
- Tone of voice: You don’t want your AI-generated copy to sound robotic. Choose a tool that can accurately assess tone and provide recommendations.
- Ease of use: The whole point of using AI copywriting is to save time. So, it’s best to choose a user-friendly tool with a simple interface.
- Plagiarism detection: Due to the limitations of AI copywriting, it’s essential to use a reliable plagiarism checker.
- Integration: Check if the tool integrates with third-party apps. Many options, such as Semrush’s SEO Writing Assistant, integrate with Google Docs, WordPress, and Microsoft Word.
- Export options: Make sure you can easily export your generated text to documents, spreadsheets, and other formats.